Vision & Mission

Becoming the leading mobile operator in Asia

To expand its presence in the region by addressing the unfulfilled communication needs of local populations with affordable and innovative products and services
To develop an operational excellence model to maximize growth and margin in a competitive environment
To be the leading mobile operator in South/South East Asia by 2015

Strategy

We believe we have the following competitive strengths:

a unique portfolio of assets focused on certain fast-growing South and Southeast Asian markets complemented by mobile operations in Malaysia generating strong cashflows;
a strong competitive position providing growth potential within the South and Southeast Asian region;
an ability to develop and enhance synergies across operating companies;
a strong brand equity in our respective markets;
an extensive network coverage and effective distribution network;
an ability to deliver enhanced technology and innovative products and services; and
an experienced management team [with proven track record].

Our goal is to become a leading regional mobile telecommunications provider. The key elements of our strategy to achieving this objective are:

focusing on continued organic growth and utilizing selective acquisition and partnership strategies to grow in our target markets;
fulfilling the strategies of each of our key operating companies;
further improving operational synergies and efficiencies, and actively managing costs and margins by maximizing margins in low ARPU environments;
further developing our network coverage and enhancing network quality; and
attracting and retaining a high quality workforce.